We are listening…

Warning! This site contains information, written as concisely as possible, for serious would–be Internet entrepreneurs who want realistic answers to their questions.Our goal is to educate. If you don't have time to read now, click  the “text only” buttons at the bottom of each page and use your browser print button to print the pages to read later.

Vanity Penworks opened as a desktop publisher in 1994 and has been in the Web Site Development business since 1995. We have held firmly to the KISS Principle in all our work from day one.There is no doubt that more and more business will be conducted across the World Wide Web as more companies go on–line and more computer users respond to their harried days, and crime in the streets, by shopping in the comfort, safety, and convenience of their own homes.

We believe that “Virtual Stores” are friendlier and easier to shop if they are “clean” and simple to navigate.  Splash and dazzle can be confusing to the typical on–line shopper. Having been in the publishing business for a long time, we know that filling every space on a page with material robs viewers of the “white space”essential to understand what they are viewing—be it an ad, a brochure, a store window, or a web site. 

End users report that sites bloated with visual information can be over-stimulating and stressful, but they respond favorably to those which are tastefully inviting, low–stress, elegant in simplicity of design, and logically organized. Life, itself, is filled with too much stressful input. Shopping should be relaxing and pleasant.

During the 2000 holiday season, the media carried reports that Internet sales had gone up dramatically and they attributed this to web sites having become “more user friendly and easier to navigate.”  These statistics are worth pondering. With the first web site enabled with a shopping cart to take credit card payments

for sales, we had true Electronic Commerce (E-Commerce). E-commerce makes buying from a web site extremely easy for the visitor but it is a very complex and serious process for the developer.

Vanity Penworks specializes in “clean,” user–friendly, logically–organized web sites with sharp and elegant graphics which are sized for eye appeal and swift loading. We know that packaging is everything and that your “Virtual Store” needs to represent you when you are not there to greet your customers in person. 

We feel that it is essential to devote time to learning about you, your products and services, your goals, and your desires. Only after that process, may we begin to create a “Virtual Store” which reflects your uniqueness.

We never use pre-made templates or graphics.  All of our work is customized and built from scratch with only you in mind. You should never consider having a web site which is generic unless you want to impress your audience that your goods and services are equally “generic.”

Our objective on this site is to respond to the common concerns which we hear from clients and users and to make information available to you in your search for a web developer who understands and can successfully move you into the world of E–Commerce and support you thereafter.

Please contact us to discuss your professional web site development needs and how we may be of assistance.

Thank you.

Vanity Penworks
Port St. Lucie, Florida
School and Publisher
St. Lucie County & City of Port St. Lucie, Florida
Licenses: 8200-00930010, 109680/03-1015741, 7299-00930480,109680/03-1015740